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Jean Patou Paris

In his fashions and perfumes, Jean Patou would prove to be a remarkable pioneer of modernity. Each of his designs played on the harmony of forms and the perfect balance between old and new, yesterday and tomorrow. His ideas were fundamental. A couturier of modern times, Jean Patou embraced Art Deco. In 1924, he asked the Compagnie des Arts Français to redesign the interior of his house in Paris, with dark wood panelling and sofas upholstered in black silk, and that of his couture house at number 7, rue Saint-Florentin. The building dates from the Age of Enlightenment and is steeped in classicism. In contrast, it would be given a modern interior: a balance of genres that became the hallmark of the couturier-perfumer.